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R. W Seaver Persuasive Essay - 1402 Words

Companies are in a constant war in attempt to surpass and gain more revenue than other corporations who they believe may get in the way of their success. Ira C.Herbert, an executive of the Coca Cola company, addresses R.W Seaver with a persuasive letter regarding the use of the â€Å"It’s the Real Thing† slogan. In response to Herbert’s letter, R.W Seaver, a representative of the publishing company Grove Press, also writes an influential letter and defends the utilization of the same phrase by establishing how Coca Cola would not be affected in providing a clear advertisement towards its consumers. Whereas Ira C. Herbert’s letter contains a direct tone as illustrated by his constant criticism, Seaver’s response is more persuasive due to its†¦show more content†¦His demanding tone comes off as importunate, because his statements are more like commands rather than statements. Herbert assumes that by implementing the same slogan in their adver tising, Grove Press and Coca Cola will complicate the customer’s shopping experience, because â€Å"There will always be likelihood of confusion as to the sponsorship of the goods†¦Ã¢â‚¬  (Para 3). In his pursuit to persuade Seaver, Herbert illustrates the negative consequences and how the Coca Cola company will be affected as an effect of invoking the same phrase in their advertising. His argument is built with opinions and is not substantiated by any evidence, hence Herbert’s effort to convince the other party is unsuccessful. As a result, Seaver retaliates Herbert’s remarks by demonstrating how Grove Press’s use of the â€Å"It’s the Real Thing† slogan would not jeopardize any products. It would in fact be beneficial to the Coca Cola company in the sense that the consumer would recognize the slogan and feel compelled to go buy their product. His assertion shows how rather than being harmful, using the same slogans would be convenient to Coca Cola because the reader might â€Å"buy a Coke rather than a book.† (Para 3) Seaver counters Herbert’s argument by providing examples on how their slogan would not diminish or decrease the effectiveness of Coca Cola’s revenue. He then proceeds to assert â€Å"We [Grove Press] would be happy to give Coke the residual benefit of our advertising.† (Para 3)

The Role of a Modern Industrial Manager Free Essays

The role of a modern industrial manager Role of Industrial Manager Introduction The modern industrial manager is largely responsible for overlooking management operations at the workplace along with the management of people and technology . The role of the industrial manager is mainly personnel management initiatives for the employees as well as operational management and technology management through HR principles and knowledge management involving technological advances . Some of the theories that could be discussed in the context would be McGregor ‘s theory X-Y , Taylor and Fayol theories of management and how leadership skills of the manager could affect output and general performance of employees and the company Role of manager The focus here is on the role of the industrial manager , what he does and the tasks he is expected to perform . We will write a custom essay sample on The Role of a Modern Industrial Manager or any similar topic only for you Order Now McGregor has formulated his X-Y theory by examining theories of individual behavior at work and his assumptions for theory X and theory Y vary considerably (McGregor 2006 . The theory X assumptions are that employees inherently dislike work and the managers feel that workers are in the job mainly because of the money . This sort of management style has inherent flaws as tight controls could go against the freedom of employees and will finally make people unproductive and resentful . The theory Y shows the management style marked by open-mindedness allowing individuals to work with their own responsibility . In this case , the manager believes that employees commit to their organizations through imagination , and creativity (McGregor , 2006 Weisbord , 2004 . If the job is satisfying , individuals will more often commit to their organization which is always good from any HR perspective . Theory Y is often considered a positive set of assumptions for workers and reflects higher needs The other theories of management that could be used in practice would be Taylor ‘s scientific management theory that suggests that man is a rational economic animal concerned with his own economic gain and people tend to respond individually . Taylor ‘s theory suggests that people could be treated like machines and these principles suggest that high wages could be linked to motivation . However , considering humans as standardized machines would be like overlooking several individual differences and this would not be advantageous for any organization Fayol ‘s theory emphasized on team dynamics and employee efforts in an organization (Fayol , 1988 . Division of labor , authority and responsibility , discipline , unity of command and direction , emphasis on general interest , remuneration , centralization , line of authority , equity , stability of tenure , initiative etc are some of the features in Fayol ‘s theory that points out to a successful management system within an organization Conclusion In conclusion the role of the industrial manager is associated with bringing out a balance between people ‘s sense of responsibility and economic and other gains of the company . The theories used here suggest that the industrial manager is responsible for understanding individual needs of employees as also their opinions and sense of responsibility Bibliography Fayol , Henri (1988 General and industrial management / Henry Fayol Pitman McGregor , Douglas (2006 The human side of enterprise / Douglas†¦ How to cite The Role of a Modern Industrial Manager, Essay examples